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India Astrid Design Ltd. is a London based Interior Design and Consultancy business, founded in 2020 and led by Creative Director India Wace.

Aged just 18, India started her career working for Nicolas Haslam, an experience that evoked a passion for the design world. After studying at Newcastle University, India moved into the exciting world of magazines and worked for House & Garden and The World of Interiors. Here her knowledge of suppliers flourished, forming lasting relationships with some of the top interior specialists in the industry. Having spent six years working for Conde Nast, India decided it was time for a change, enrolling at KLC to develop her career in Interior Design. Soon after, India joined the Kit Kemp design team and Firmdale Hotels, overseeing the refurbishments of the Covent Garden Hotel and the Charlotte Street Hotel.

“Working for Kit has been and remains to be the best experience I could have asked for, I have expanded my knowledge of design and Kit herself has taught me that it is the balance of colour, pattern and texture that really brings a room to life. Homes should reflect the characters that live within them.”

India Astrid Design Ltd. undertakes projects both in London and abroad, drawing on Kit Kemp aesthetic but tailoring to individual tastes. We strive to provide clients with a result that is fun and unique!

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